My dog LOVES to play tug, and pull apart ropes, so this is a perfect combo. Unlike the rope toys we have gotten at pet stores, this rope has been standing up to her strong teeth. It's starting to fray, but is definitely holding up a lot longer than the others that get destroyed in a day. The natural rubber is easy to hold on to when she tugs the other side, and the rope gives a good grip when she tugs the rubber. She also loves to just run around with it in her mouth. Feels good to know she is playing with a toy made from natural and safe materials.