I've experimented with a TON of zero waste shampoos (no poo, shampoo bars, organic liquid shampoos) and this has been one of my favs so far. It doesn't lather much which can be a bit confusing to start with, but it sure does leave your scalp and hair feeling clean! My hair doesn't get greasy as quick and I find that I'm only washing my hair twice a week...which also makes a little go a long way! The wildflower scent is my favorite 💚